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Australian fast food chain Mr Potato has collapsed, with its management arm now in the hands of liquidators.
David Mansfield and Philip Robinson from Deloitte took control on Friday following wind-up action against Mr Potato Management.
The court proceedings were brought by the ATO over a $151,000 debt, the Courier Mail reported.
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Former Miss Universe entrant Jess Davis launched the potato-themed business with her husband, former Adelaide 36ers basketballer Tyson Hoffman, aka Tyson Finau, in Adelaide in 2018.
It was sold as an eatery offering fast and healthy meal options for people on the run.
But struggling chain franchisees have said they had been forced to sell their home and faced bankruptcy after their stores failed to make money.
Davis and her partner said they had adhered to the Australian Franchise Code, provided franchisees the tools and support to be successful, and “go above and beyond to assist when needed”.
By June this year, the number of franchises in the network had been trimmed from 13 across the country to just four.
Mr Potato’s last two stores in Queensland closed in February, and the first ever store in Adelaide has also been shuttered.
The glamorous couple spent a significant part of the year touring the country in a food truck to promote the brand, and had sought investments for an eco resort they wanted to build in Tonga.
The Mr Potato website has been taken down.