If you thought women were hard to buy for, you’ve clearly never bought something for a man.

More often than not, there is one time a year when they will suggest there is an item on their wish list — but what do you buy when there isn’t anything they particularly want?

I know it is potentially a cliche, but you can’t go wrong with fresh underwear.

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Australian founded brand Step One is leading the way toward ultra-comfort everyday no matter what you are wearing.

Step One - because comfort is everything Credit: Step One

Engineered for active lifestyles and everyday wear, Step One undies solve the common everyday issue of chafing that we have all felt once in our lives.

Made from super breathable and lightweight 95 per cent viscose and bamboo and 5 per cent spandex, the traditional boxer style is a bestseller for a reason.

Research shows that a key factor in purchasing new under garments is comfort over design.

Over 60 per cent indicating that comfort is the number one driver for women when buying underwear for someone else — not price or looks.

“I have always had issues with regular cotton boxers as they would cause me to sweat a lot and somehow would always quickly end up with holes in them due to chafing. I ordered a pack of 10 male boxers,” Joseph said.

“I chose a selection of flies, cloud mesh, trunks, briefs and sports brief. Very glad of my purchase, reduced sweating and I haven’t lost a pair to chafing yet.”

But bamboo doesn’t mean basic. The moisture-wicking and incredibly soft material gives your body the TLC it deserves all day long.

With a 6” inseam, the design was built for thicker thighs and all-day comfort — the 3D Comfort Pouch creates proper support and shape for the things matter most.

Say goodbye to chaffing with Step One Credit: Step One

But I know what you are thinking — isn’t it predictable? Socks and Jocks?

Yes but that’s the point, for the moments when we forget about looking after the little things, stocking up on the everyday necessities become essentials.

Particularly for those in our lives who are incredibly hard to buy for.

Step One have created a comfortable environment for both men and women to explore comfortable under garments all day, every day.

Known best for their Boxer Brief style for men, the Bikini Brief and Capri Bra for women and for the little ones the trunk and shortie styles.

“Super comfy, don’t ride up, waistband stays in place and best of all they don’t chafe when wearing under my motorbike gear (if you know, you know),” said Steve.

“I’m a cuddly fella! And these bad boys give you so much comfort. Horrible chafing!... eased beyond belief. These beauties make you feel like you’re going commando. No budgie smugglers, just fantastic comfort,” added another customer.

It’s not lazy to gift the everyday essentials anymore, it is actually quite thoughtful because more often than not that’s what we forget about ourselves.

Get ahead of Father’s Day gifting with a gift that takes us back to the everyday essentials Credit: Step One

Designed for the thoughtful gifting moments that take you back to the things that actually matter — looking after yourself beneath all the layers.

Step One are currently slashing all their best selling items across Men’s, Women’s and Kids designs.

So why not take advantage get ahead of Father’s Day gifting with a brand new pair of undies for Dad.

Shop the entire Step One range today and see for yourself what all the hype is about.