The hottest maternity label in fashion is currently having a huge sale, offering shoppers up to 40 per cent off the best-selling range.

Bae The Label is a Melbourne-owned fashion company established in 2015 by two Melbourne mums.

The brand was born out of frustration with the lack of modern maternity clothing that aligned with a woman’s pre-pregnancy style.

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For more than nearly a decade, Bae has evolved into a trusted name for maternity and nursing wear that champions quality, functionality, and authenticity.

Every piece in the Bae collection is designed with longevity in mind.

It’s this commitment to creating versatile, wearable essentials that make Bae more than just a maternity brand. It’s a go-to label for women at every stage of motherhood, and one that continues to set the benchmark for modern maternity dressing.

The hottest maternity label in Aussie fashion is now offering shoppers up to 40 per cent off. Credit: Bae The Label

Bae has evolved into a trusted name for maternity and nursing wear. Credit: Bae The Label

The company’s high-quality fabric and timeless designs ensure that the pieces will last, while also making you feel great whether you’re carrying your bump or nursing your newborn.

The brand has everything from comfortable dresses to linen pants, t-shirts, jumpers and more.

Who said pregnancy can’t be both stylish and comfortable?

The brand has everything from dresses to linen pants, shorts and more. Credit: Bae The Label

Top sale picks

• Live Light Jumper, was $109 now $79
• Linear Maternity Pants, was $129 now $89
• Only Gets Better T-shirt, was $89 now $59
• Cloud Nine Knit Shorts, was $79 now $49
• Got The Edge Knit Dress, was $129 now $79
• Intrinsic Button Front Dress, was $129 now $79
• Serenity Knit Maternity Skirt, was $79 now $39
• Wrap Around You Maxi Dress, was $129 now $79
• Good Things Zip Sweat, was $129 now $89
• Double Time Tee Dress, was $89 now $69

To shop Bae The Label’s full sale range, head to the website here.