OG beauty girls will know that Hudson Williams has been a K-beauty boy long before his latest beauty partnership made it official.

The Heated Rivalry star was first spotted online sharing his skincare routine, making his appointment as the new face of Korean beauty brand SKIN1004 feel like a particularly fitting match.

And now fans can get their hands on one of Hudson’s SKIN1004 picks for considerably less, with the brand’s Madagascar Centella Ampoule currently 49 per cent off on Amazon Australia.

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Usually priced at $39.25, the lightweight serum has been reduced to just $19.99, making it an easy addition to a skincare routine without the usual price tag.

The Madagascar Centella Ampoule is formulated with Centella Asiatica extract sourced from Madagascar, an ingredient widely used in K-beauty routines for its soothing and skin-comforting properties.

Centella Asiatica sourced from Madagascar is the hero ingredient behind the viral formula. Credit: Amazon Australia

SKIN1004 positions the ampoule as a daily hydrating serum designed to support the skin barrier while leaving the complexion feeling soft, comfortable and refreshed.

Its lightweight formula is designed to absorb quickly without leaving behind a sticky finish, making it particularly appealing for anyone who prefers their skincare to layer easily under moisturiser or makeup.

The ampoule can also be used as part of a glow-focused routine, with the brand claiming it helps promote a healthy-looking complexion and smoother-looking skin.

Using it is straightforward. Simply dispense an appropriate amount, apply evenly across the face and gently pat the product into the skin to help it absorb.

The Madagascar Centella range takes its inspiration from Madagascar, where SKIN1004 sources its Centella Asiatica.

The brand focuses on formulas designed around gentle, skin-friendly ingredients, with its products dermatologically tested and non-comedogenic.

Amazon Australia’s K-beauty edit spotlights the viral SKIN1004 Madagascar Centella ampoule at a rare 50 per cent discount. Credit: TikTok

For fans who have followed Hudson since his skincare routine was shared on The Cut’s Instagram, the new SKIN1004 partnership is another reason to pay attention to what is sitting on his bathroom shelf.

And while becoming the official face of a K-beauty brand is one thing, getting one of his picks for almost half the usual price is arguably the more immediate win.

At $19.99, the Madagascar Centella Ampoule is currently 49 per cent off on Amazon Australia, but like any limited-time deal, the price may not stick around.

Hudson Williams has made his K-beauty routine official as the new face of SKIN1004. Credit: SKIN1004

If Hudson Williams’ skincare routine has had you curious about K-beauty, this could be the moment to try one of his go-to products for less.

Madagascar Centella Ampoule, $19.99, down from $39.25 on Amazon Australia.