Amazon Australia’s Big Deal Days offerings are currently underway, and we’re busy eyeing the best sales to shop in the epic seven-day event.

The standout deal we’ve spotted? An impressive toothbrush that shoppers say ‘improves their dental routine’.

Philips’ Sonicare Prestige 9900 Toothbrush promises a “dental clean feeling everytime,” and it’s just dropped from $549 to $399.

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That’s an incredible 27 per cent off.

Far from your standard electric toothbrush, this tech-savvy device features auto-adjust technology, an AI-powered app, and personalised brushing recommendations that simplify oral care.

And best of all, it comes in a sleek travel case that charges without needing to remove the brush — a game-changer for life on the move.

It’s even been dubbed as the ‘Rolls Royce’ of toothbrushes. Credit: Philips

Philips Sonicare has been dubbed the ‘Rolls-Royce’ of toothbrushes, and with a cult following across the globe, shoppers agree that can actually “feel the clean” after brushing.

Thanks to its AI-powered app and guided brushing, it’s an easy and effective way to make sure you’re brushing properly.

In fact, the All-in-One brush head delivers up to 20 times more plaque removal and promotes 15 times healthier gums in just six weeks.

As for pearly whites, Philips also claims up to 100 per cent stain reduction in under two days compared to a manual brush.

Thanks to the auto-detect reminder, it will even alert you when it’s time to replace the brush head.

Now $399 in Amazon Australia’s Prime Big Deal Days sale, it’s a steal for a best-selling toothbrush.

Philips Sonicare 9900 Prestige toothbrush has levelled up my dental routine. Credit: Philips

Shoppers say this impressive toothbrush is “even better” than previous Philips models.

“Absolutely great buy, my first electric toothbrush so I decided to go all out,” writes one shopper.

“It takes a little getting used to and it tickled my gums, but once you use it three or four times it’s fine. I’ve been using it for four weeks and I still have not needed to recharge the battery; amazing!”

Another adds: “After my last electric toothbrush finally giving up the ghost, I did some research and really liked the metrics and guidance the app provides”.

“Once I received it, it didn’t disappoint, and I’m brushing much more than I used to. The brush provides various intensities which does take a bit of getting used to, but I’m already feeling my gums toughen up. Awesome purchase.”

To get your hands on the Philips Sonicare 9900 Prestige Electric Toothbrush with a reduced price tag, head to Amazon Australia here.

What is Amazon Prime Big Deal Days?

Amazon Prime Big Deal Days is Amazon Australia’s major fall shopping event designed exclusively for Prime members, offering deep discounts across dozens of categories ahead of the holiday season.

Often referred to as “Autumn Prime Day”, the event serves as a kickoff for holiday shopping, similar to the summer Prime Day event.

It comes as a precursor to Black Friday and Cyber Monday discount periods.

Discounts span more than 35 categories, including consumer tech, Amazon devices (Kindle, Echo, Fire TV), fashion, beauty, home and kitchen goods, and toys.

Major participating brands include Shark, Sony, Lego, Dyson, KitchenAid, and more.

To explore the wide range of deals, head to Amazon Australia here.