Ville – 22 Juin 2024 –

Cet article explore en détail les liens d’affiliation Amazon concernant les films disponibles sur Prime video. Nous analysons comment ces liens fonctionnent, de la méthode de tracking aux différents paramètres utilisés, pour vous expliquer ce qui se cache derrière. Qui utilise ces liens, pourquoi et où ils mènent, comment sont-ils suivis ? Grâce à notre expertise, vous comprendrez mieux le fonctionnement de l’affiliation. Pour en savoir plus sur les aspects techniques et la signification des données, poursuivez votre lecture !

Here’s a breakdown of the data, focusing on the links and their associated information:

movie Titles and Amazon Links:

Eyes Wide Shut:
https://www.amazon.com/gp/video/detail/B00BUJO1AK/ref=atvsrflecsr4e8ffb111?sr=1-1&pageTypeIdSource=ASIN&pageTypeId=B008PZZSWW&qid=1747935863729&tag=menshealth-auto-20
Magnolia:
https://www.amazon.com/gp/video/detail/B00D5VGTX8/ref=atvsrflecsr4e8ffb212?sr=1-2&pageTypeIdSource=ASIN&pageTypeId=B0036SXQEA&qid=1747935882769&tag=menshealth-auto-20
The Color of Money:
https://www.amazon.com/gp/video/detail/B00BQJUJNC/ref=atvsrflecsr4e8ffb111?sr=1-1&pageTypeIdSource=ASIN&pageTypeId=B0DPR55BC1&qid=1747935902001&tag=menshealth-auto-20
The Hustler:
https://www.amazon.com/gp/video/detail/B00C3L1904/ref=atvsrflecsr4e8ffb111?sr=1-1&pageTypeIdSource=ASIN&pageTypeId=B008Q0C374&qid=1747935977241&tag=menshealth-auto-20

Key Observations about the Links:

Amazon Video Details: All links point too the detail page of a movie on Amazon Prime Video.
Affiliate tagging: The tag=menshealth-auto-20 parameter in each URL indicates that these are affiliate links. The “menshealth-auto-20” part likely identifies the specific affiliate account or campaign.
Referral Tracking: The ref= parameter contains a string (atvsrflecsr4e8ffb...) that Amazon uses to track the source of the referral.
Query Parameters: The links include various query parameters like sr (search rank), pageTypeIdSource, pageTypeId, and qid (query ID), which are used for internal Amazon tracking and search functionality.
affiliate Network Data: The data-affiliate-network attribute contains a JSON object wiht further details about the affiliate relationship, including:
siteid: A unique identifier for the affiliate site.
metadata: Links for different purposes (default, sem, social) with specific tags (e.g., mh-lift-20, mh-soc-lift-20).
network: The name of the affiliate network (Amazon).
productmetadata: Null in these examples.
afflinkredirect: A relative URL for redirecting the affiliate link.

Other Data Attributes:

data-vars-ga-outbound-link: The same URL as the href, likely used for Google Analytics tracking.
data-vars-ga-ux-element: “Hyperlink” – Identifies the element type for analytics.
data-vars-ga-call-to-action: The movie title – Used for tracking which link was clicked.
data-vars-ga-product-id: A unique identifier for the product (movie).
data-node-id: A hierarchical identifier for the element within the document structure.
data-product-url: The same URL as the href. data-affiliate: “true” – Indicates that the link is an affiliate link.
data-vars-ga-product-price: “$0.00” – Likely indicates that the movie is available for streaming as part of a Prime subscription or for purchase/rental.
data-vars-ga-product-retailer-id: A unique identifier for the retailer (Amazon).
data-vars-ga-link-treatment: “(not set) | (not set)” – Indicates that no specific link treatment is applied.
* class: CSS classes for styling and perhaps JavaScript interaction.this data represents a set of affiliate links to movies on Amazon Prime Video, heavily instrumented with tracking parameters for both Amazon’s internal use and for the affiliate partner’s analytics.

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