Charlotte Tilbury has never been particularly interested in letting makeup simply sit on the face.

The brand’s latest launches are once again chasing that elusive airbrushed finish, this time with a loose powder and a blurring blush designed to make skin look smoother while still looking like skin.

The new Airbrush Flawless Blur Loose Powder is the latest addition to the brand’s Airbrush Flawless franchise, joining the bestselling pressed powder, foundation, concealer and setting spray.

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It launches alongside Airbrush Flawless Blush Blur, a powder blush promising the same soft-focus effect for cheeks.

The loose powder for fans is the most exciting launch in a while. Anyone who has ever ended up with a powdery, dry or slightly tragic-looking under-eye after attempting to set their concealer will understand.

Charlotte Tilbury’s new Airbrush Flawless Blur Loose Powder is designed to smooth, set and blur makeup without a heavy finish. Credit: Charlotte Tilbury

Charlotte Tilbury says its new formula has been designed to avoid the chalky, heavy and cakey finish traditionally associated with loose powders.

Instead, it uses an ultra-fine, micro-milled formula powered by the brand’s AIRtech technology.

The idea is straightforward: blur the appearance of pores, texture and imperfections, control shine and set makeup without making the complexion look flat.

According to brand user trials, 96 per cent of participants agreed their skin looked airbrushed, while 94 per cent said it looked hyper-blurred.

The powder also promises up to 24 hours of oil and shine control, with Oil + Shine Control Microspheres designed to help manage the appearance of excess sebum.

It is also infused with hydrating ingredients including Botanical Emollients and Magnolia Bark Extract, aiming to keep skin feeling comfortable rather than stripped.

There are seven shades, including five translucent true-skin options designed to minimise changes to the colour of your makeup.

Brightening Pink and Brightening Peach are intended to help brighten the under-eye area and counter the appearance of darkness.

Charlotte Tilbury’s latest Airbrush Flawless launches are designed to create smoother-looking, softly blurred skin. Credit: Charlotte Tilbury

The packaging has also had a makeover. The powder comes in a click-and-seal jar with an ultra-fine mesh dispenser designed to release a controlled amount of product, paired with a heart-shaped microfibre AIRtech Blur Puff.

The puff is designed for more than simply pressing powder beneath your eyes. Its rounded tip can be used for targeted brightening, while its edges are designed for sculpting, setting and baking.

Then there is the Airbrush Flawless Blush Blur, which takes the same blurring philosophy and applies it to blush.

The powder blush is infused with hyaluronic acid and Optical Light Fillers, with the formula designed to smooth the look of skin while making cheekbones appear lifted and fuller. Charlotte Tilbury says it provides up to 16 hours of wear.

The new Airbrush Flawless Blush Blur brings Charlotte Tilbury’s signature soft-focus effect to cheeks in 11 shades. Credit: Charlotte Tilbury

There are 11 shades, spanning soft peaches, romantic nudes, pinks, roses, cherries and corals. The range includes familiar Charlotte Tilbury favourites such as Pillow Talk, Pillow Talk Medium, Ecstasy, Blushgasm and Forbidden Cherry.

The application is deliberately forgiving. Sweep it across the apples of the cheeks and upwards for a fresh flush, press it onto the highest point of the cheekbones for a more lifted effect, or take the colour across the bridge of the nose for a sun-kissed finish.

For anyone who treats blush as the finishing touch rather than an optional extra, the appeal is obvious. The formula is designed to diffuse rather than sit in obvious patches, with buildable pigment so you can keep things subtle or turn up the colour.

Charlotte Tilbury is also launching the Airbrush Flawless Easy Soft Blur Bronzer + Blusher Brush, a dual-ended brush with soft synthetic fibres.

One end is designed for diffusing and bronzing, while the smaller angled side is intended for applying and lifting blush.

The Airbrush Flawless Blur Loose Powder is priced at $76, while Airbrush Flawless Blush Blur is $65 and the dual-ended brush is $76.

Charlotte Tilbury has expanded its Airbrush Flawless range with a new loose setting powder and blurring powder blush designed to create a smooth, soft-focus complexion. Credit: Charlotte Tilbury

The new products are available to join the waitlist from 13 August at CharlotteTilbury.com. The launches arrive exclusively through the Charlotte Tilbury Easy Beauty for You app from 25 August, before becoming available online at CharlotteTilbury.com and through the app from 29 August 2026.

For a brand whose entire makeup philosophy revolves around creating the illusion of impossibly polished skin, the new launches make a certain amount of sense.

The trick, as ever, is making the illusion look effortless.